Everything your store needs, already connected.
Every feature below is part of Cartel today. They share one catalog, one order history and one admin, so nothing has to be stitched together.
Catalog
Organize what you sell today and keep room for what you add tomorrow.
- Physical and digital products
- Variants with their own SKU, price and stock
- Nested categories and products in several categories
- Brands with logos and translations
- Optional stock tracking with low-stock warnings
- Spreadsheet import with preview and validation
- Images optimized automatically for fast pages
Discovery
Give shoppers short paths from browsing to the right product.
- Search suggestions across products, categories and pages
- Filters for category, brand, price and stock
- Sorting by newest, price and name
- Product galleries, specifications and related items
- Ratings and moderated reviews
- Desktop and mobile menus you edit in the admin
Checkout and payments
Keep buying simple for first-time and returning customers.
- Guest checkout, or sign in with email, Google or Apple (when configured)
- Cart kept between visits and merged when customers sign in
- Wishlist for saved products
- Saved addresses and configurable address rules
- Stripe, PayPal, Apple Pay and cash on delivery, when configured
- Shipping methods and free-delivery thresholds
- Digital-only orders skip delivery steps
Pricing and promotions
Run offers without touching the product catalog by hand.
- Percentage or fixed discount codes with limits and dates
- Option to exclude already-discounted items from a code
- Scheduled sales on products or single variants
- Promotions with badges on product cards
- Offers page that lists current deals
- Each feature can be switched on when you are ready
Orders and customers
See every order from placement to delivery, with the context to help.
- Order and payment status with full history
- Full and partial refunds, protected against duplicates
- Cancel and reopen orders, with stock adjusted for you
- Printable receipts for customers and staff
- Customer accounts with order history and addresses
- Guest order details kept with a change history
Email and newsletters
Keep customers informed and give them reasons to return.
- Emails for placed, shipped, fulfilled and cancelled orders
- Account emails for verification and password recovery
- Edit templates, preview them and send a test
- Turn email groups on or off with one switch
- Newsletter sign-up with double opt-in
- Campaigns you can translate, schedule and test
Brand, content and languages
Keep the storefront current without changing code.
- Eleven theme presets and your own color tokens
- Logo, favicon, header and footer settings
- Content pages with images and SEO fields
- Homepage banners and featured products
- FAQs managed in the admin
- English, German and Arabic, with right-to-left Arabic
- Sitemap generated for search engines
Team and reports
Run the business from information you can trust.
- Dashboard with key figures and recent activity
- Sales report and discount-code report by date range
- Inventory view with stock levels
- Staff accounts with roles and fine-grained permissions
- Error log for diagnosing problems
Built on proven technology.
For the technical people on your team.
- Backend
- ASP.NET Core on .NET, with a SQL Server database for each store.
- Storefront and admin
- React with Next.js, rendered on the server for fast first loads.
- Hosting
- Runs on Windows Server with IIS, on your infrastructure or ours.
Want to see it working?
Explore the storefront and the admin, or talk to us about your store.